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Clean Beauty is the new Luxury

Posted by Lavanya Govender on
Clean Beauty is the new Luxury

Transform your skincare routine with non-toxic products that actually work.

In the beauty space that is congested with solutions, the new rare commodity is clean. Products are that are full of long lists of chemicals that no one understands, untraceable ingredients and unclear manufacturing processes are now being over-looked for natural options. Beauty brands are now differentiating via their ability to be transparent about these aspects and this is the new luxury experience for the customer, using a product on your body that you can actually trust.

What is 'clean' beauty? 

What is considered clean beauty? Clean beauty means that a product has transparent labelling of its ingredients, its safe, non-toxic and it is cruelty-free. It is designed to be safe to human health and the environment as well, using a non-toxic baseline and plant-based ingredients for active results. Clean beauty does function on a spectrum, but the following ingredients should be avoided: parabens, aluminium compounds, ethoxylated agents, formaldehyde, refined petroleum, hydroquinone, talc, triclosan, silica and oxybenzone.

No compromising on quality for clean

A few years ago, clean products meant compromising on the efficacy or quality of the product, your moisturiser may have had an earlier expiry date, or your actives could have probably been considered more to be ‘inactives’, but the technology of today makes clean and effective products possible, you don’t have to compromise anymore. Natural and organic products are now able to give you the same, if not even better results than before, essential oils derived from plants are extremely potent compounds given that one drop of undiluted peppermint oil is equivalent to 28 cups of peppermint tea!

Natural ingredients are just as effective

Beauty brands are now able, through technological advancements and the rapid transformation of R&D practices, to harness the potency of these natural ingredients and produce luxurious and highly effective skincare. Natural ingredients like turmeric, which is well known for its ability to reduce pigmentation and dullness, to give you a more luminous, even-toned complexion, are highly active when used in a meticulous formulation. More radiant skin without the nasty side-effects of chemicals like hydroquinone which is used for the same result.

Brands that are using safe, active botanicals 

Brands like Delixirs, have made it their mission to make a difference by providing handcrafted skincare products that actually work and that are 100 percent natural. Using fresh rare active botanicals that have been dermatologically tested and are free from harmful chemicals like sulphates, parabens and silicone, they offer their customer a luxury cosmetic choice that is clean and importantly, effective.

“My all-time favourite. This product has a lovely smell. And we don’t need any perfume while using this body butter. Most importantly there is no chemical in it.”

– Delixirs Customer

Happy customers mean they must be doing something right.

 

 

 

 

 

 

 

 

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